About Us
Our Story
About Us
Lative Colours of Fashion is a premium luxury brand that embodies the essence of tradition and contemporary elegance. Our journey began in June 2017 when Ayush Jain and Priyanka Jain founded Lative Consumer Products Private Limited with a vision to bring high-quality ethnic wear to the forefront of fashion. However, due to unforeseen challenges, the company was forced to close its doors. The decision was a painful one, but it ignited a spark for a fresh start.
In 2024, with unwavering determination and a renewed passion for fashion, Ayush and Priyanka relaunched the brand under a new company name, Lative Commercials Private Limited. This new chapter marks not just a revival, but a bold reimagining of the brand, with a focus on creating a premium and luxurious experience for our customers.
With immense hard work, dedication, and a fresh spirit, Lative Colours of Fashion has quickly transformed into a leading name in the ethnic wear industry. In just a few months, we have expanded rapidly, partnering with over 50 dealers across India, and are proudly listed on the esteemed Myntra platform — a testament to the hard work, commitment, and excellence we have put into the brand.
Our collections reflect the perfect blend of tradition, luxury, and contemporary design. Each piece is carefully curated to offer not only style but also quality and craftsmanship, ensuring that our customers experience nothing less than the best. We cater to those who appreciate the finer things in life, offering an exclusive range of ethnic wear for every occasion.
At Lative Colours of Fashion, our mission is simple: to offer exceptional ethnic fashion that tells a story of elegance, pride, and sophistication. Join us on this exciting journey as we continue to grow, innovate, and redefine the world of ethnic wear.
