The red carpet at the Venice Film Festival has become the stage for one of the biggest announcements in fashion: Dior has officially named American actress Greta Lee as its newest brand ambassador.
Lee, celebrated for her breakout role in Past Lives and soon to appear in Tron: Ares, teased the announcement in true Dior elegance. She stunned audiences in a custom black satin and green organza cocoon dress with an oversized bow at the premiere of A House of Dynamite. The look was not only timeless but also a signal of Dior’s exciting new chapter under creative director Jonathan Anderson.
Anderson, who previously collaborated with Lee during his tenure at Loewe, described her as the embodiment of the Dior woman:
“Greta possesses a natural instinct for dressing. She is everything that I imagine the Dior woman to be: talented, exciting, empathetic and she’s great fun to be around.”
Greta Lee now joins a prestigious roster of Dior ambassadors including Anya Taylor-Joy, Jisoo, and Natalia Vodianova. Her effortless grace and fresh energy reflect Anderson’s vision of honoring Dior’s tradition while infusing it with bold, modern creativity.
Speaking on her new role, Greta Lee shared:
“I’m beyond honored to step into this new role as a Dior ambassador — a brand that’s pure magic and legendary in every way. To be part of this legacy, especially with Jonathan Anderson at the creative helm, feels like destiny.”
At Lative Colours of Fashion, we see this as yet another reminder of how fashion storytelling and individuality inspire global trends. Just as Dior represents Parisian elegance, we aim to bring exclusive, luxurious, and timeless ethnic wear that resonates with the same spirit of artistry and sophistication.